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DOOMED_WEB

                                             July  9, 2014


 Why the web as we know it is doomed.

  It's not unusual for me to be working at a
  company where I'm glad I'm buried deep in the      You clearly don't want
  back-end, because I don't quite understand         me doing marketing,
  why the customers are giving us money.             let alone web design.

                                                         The pulse of
  But it occurs to me that I                             humanity I have not
  would feel the same way if                             my finger upon.
  I were working at google.

  Asking for a show of hands on who pays
  attention to web ads, I get very few takers--
  either few is willing to admit it, or, as I
  think is likely, few in my circle pays much
  attention to them: we all know they're for
  suckers, our time is limited and we're going to
  spend it on the things we care about, not the
  things some advertiser wants us to spend it on.

  I submit that this means that the only reason
  there's a google there for people like me to
  play with is that there's some other group of
  people out there who are different, who
  are making google such a valuable advertising
  platform.  I will tentatively label these "the
  class of stupid people", though I have no
  demographics on this group (someone must
  though...).

  The next question is, how long can this state
  of affairs last?  For the web to stay as it is,
  the stupid people have to stay stupid.

  That may seem like a reasonable bet-- but
  it hardly seems like a desirable state of
  affairs.

       If the web were really doing it's
       job, the stupid people would get
       smarter.






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