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DOUBLE_STYLE

                                             July 02, 2020
                                             June 22, 2021

The prohibition on re-using words near each other
can help dodge problems with the *two different
meanings* for the same word.

The close proximity might imply that the two uses
mean exactly the same thing, even when context
makes clear different meanings were intended.

    And remember, a previous usage can *change* the
    meaning of a term, it can create a specialized
    "technical" meaning it doesn't always have
    ("You have *seen* but you have not *observed*!").

But it often happens that as you're writing your
head runs in a groove, and as you're tightly focused
on the sentence at hand you may find yourself reaching
for a word that was just used recently.

That's generally considered bad form, particularly if
the two uses aren't tightly related, and at a minimum
it's going to seem clunky to many readers---

But if the two uses diverge in meaning it
can be actively confusing for a moment to the
reader, whose context is a little wider,
less tightly focused on that one sentence.




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